Orbital Socket |Developing Connections & Brand Building
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WHO WE ARE

Your Company’s Best Friend

Orbital Socket is a multi-dimensional highly skilled team of creative strategists that leverage customer behavior and cultural context in developing user-centered connections to identify new meaning to products, services, experiences and thus companies.

WHAT WE DO

We Create Brand Colonies

Colony – ˈkälənē – a group of individuals with common characteristics or interests in close association with each other.

 

In today’s very competitive marketplace that is constantly in motion, it is even more critical to really know your consumer and how to engage them.  The most powerful thing a brand can have is clarity around their most intense followers and loyal advocates and how to activate them.  At Orbital Socket, we leverage Brand Colonization (TM) to precisely identify the most intense followers and ignite the process of human beings exchanging ideas with each other to shape a brand’s colony and thus growth for your business.  We create strategy and story that connects and mobilizes them ultimately increasing the lifetime value of your consumer base.

 

Let us help you start your Brand Colony today and see what’s possible.

WHY WE DO IT

It’s All About The People

Plain and simple, people come first. We are dreamers, innovators and makers. We are also human, coachable, lifelong learners who get high on life and are living it to the full. We do not come to work, we are part of a vision to build the most powerful and influential economic agitators in the world. We do it because we are committed to building brands and companies that matter and change people’s lives.

Brands We’re Building

Our Work

OUR METHODOLOGY

Custom Solutions For Lasting Results

Not all brands are created equal. They each have unique products, markets, challenges, teams and goals. So we don’t have a standard process that we apply to everyone. We do have time-tested principles as we help each brand first discover what’s possible and then design a strategic brand building marketing platform to bring that unique vision to life. We call this discovering the upmarket space.

OUR APPROACH

The UNprocess

Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve a sustainable competitive advantage, build more capable organizations, and secure lasting results.

Our Capabilities

Our goal is to communicate ideas in innovative ways that deeply resonate in your marketplace, the one that we define and energize together. Within this, we have various approaches to ensure precision in how you enter, grow, engage and define your marketplace to success.
Communications Strategy

  • Research
  • Connection Planning
  • Brand Management
  • Strategy and Post Analytics
  • Interactive Strategy

Creative

  • Traditional
  • Non-Traditional
  • Brand Identity/Logo
  • Package Design
  • Collateral
  • Digital Experience and Interactive Media
  • Video and Animation

Media

  • Planning
  • Buying
  • Financial Management
  • Post Analytics

Interactive

  • Website Development
  • Mobile
  • Social
  • Influencer Engagement
  • Community Management
  • Digital Media

OUR LEADERSHIP TEAM

At the heart of who we are is a desire to help people. We are passionate people and love using our super powers, the marketing talents that have been shaped in us for over 20 years. We have worked with some of the best brands on the planet to help build marketing organizations and brands. Our goal is to help create the next generation of global super powered companies from right here in our beloved home of Charlotte NC.

Greg Johnson

Managing Director

A 20+ year marketing professional and most recently the president of Boone Oakley Advertising in Charlotte. Worked at Nike as the marketing director and a founding member of the Jordan Brand. Launched career at J. Walter Thompson and Saatchi & Saatchi, both NY advertising agencies. Spent time working at Mt. Olivet Baptist Church in Portland, Oregon. Currently serves on the Board of the University YMCA and Youniversity Drive.

Carole Johnson

Director of Client Services

An accomplished marketing professional, who has worked at Nike, Condé Nast Publications and Sandstrom Partners. With 10+ years of experience in event planning and execution, graphic/print production, visual marketing and hard and soft package good branding and design. Manages the entire development process from strategic planning to client presentations.

CONTACT US

Our Office

Mailing Address

PORTAL Building, Suite #335

9201 University City Blvd.

Charlotte, NC 28223

Physical Address

PORTAL Building, Suite #335

9319 Robert D. Snyder Rd

Charlotte, NC 28223

New Inquires

Greg Johnson

greg@orbitalsocket.com

704.687.5199

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